SEO STRATEGY IN 2018- COMPLETE GUIDE

June 7, 2018
Seo Strategy-500miles

Without a doubt, Digital Marketing is something that is here to stay. This discipline has become a priority for any business. Within your digital marketing strategy it is essential that you take into account an effective SEO strategy to achieve the best results.

At DesignPlus we believe in the power to share our knowledge with others. Therefore, we set ourselves the challenge of creating the most complete guide possible about SEO.

If you are an entrepreneur, marketing director or simply a person eager to learn, you are on the right page. In this guide you will discover everything you need to know about how to create a successful SEO strategy for your website.

So, settle down, take out your notebook and pencil and get ready for an intensive web positioning class.

In advance we invite you to check our SEO glossary in case you feel lost or confused with some of the following terms.

THE BASICS OF SEO


Seo Strategy-500miles.io

What is SEO?

This is the one million question. Let’s start from the basics. The acronym of SEO in English means “Search Engine Optimization“, in other words, search engine optimization or web search engine ranking.

SEO or web positioning is the practice of increasing the quantity and quality of your website’s traffic through organic results in search engines.

Web ranking covers both the technical and creative elements needed to improve rankings or rankings, boost traffic and help search engines like Google find your website faster. In simple terms, SEO is about correctly structuring your website to help search engines understand what your site is about and to be able to classify it better.

Contrary to a SEM ( Search Engine Marketing ) strategy where you invest money so that your ads appear in the first places of the search results pages in the web search engines, an SEO strategy does not need money and the results you achieve will not disappear after a certain time.

SEO is not just about creating friendly websites for web search engines, but also improving the experience of your users.


The 5 benefits of SEO

Web ranking has become a massively accepted digital marketing strategy and recognized for its level of effectiveness. Although there are many benefits offered by SEO, these are the 5 main ones:

  1. Traffic: The top positions on search engine results pages receive the most impressions and clicks, so ranking in these top positions can generate more traffic to your website.
  2. Profitability: SEO is one of the most profitable marketing strategies because it is aimed at users who actively seek your products and services on the Internet. Due to its inbound nature , SEO helps you save money compared to outbound strategies (eg cold calling).
  3. Navigability: In an effort to make your website easier to navigate for search engines, SEO also helps make your website more user-friendly for your users. SEO consists of reorganizing the architecture of your site and the links to make the pages within your website easier to find.
  4. Recognition: Because the rankings of the main positions generate more impressions, having your website in the top positions in the results pages translates to a greater exposure of your website and brand. In addition, being in the top positions generates credibility among users, since the companies on the front page are generally considered more reliable.
  5. Results: Unlike digital ads, the effects of SEO are permanent. They do not stop if you stop paying for them. It is true that you will need some maintenance to keep you among the first (or even the first) positions in the ranking , but if you achieve that first position, it is very difficult to have it removed. It is worth mentioning that, in general, it takes between 4 months and a year to see the results of an SEO strategy.

The relationship between SEO and the search engines.

SEO and search engines go hand in hand like Han Solo and Chewbacca. The relationship of web search engines and web ranking is based on working together to offer results as relevant as possible, but for this to happen, both websites and search engines must meet some requirements. On the side of search engines like Google, robots must review all the information on the websites and then classify it, and to avoid making mistakes, the search engines have developed algorithms that help to review all web pages with the intention that the searches are successful and no malicious or worthless content is leaked.

For example: If you are looking for “shirts in Hyderabad”, you enter a page that says the best shirts in Hyderabad and when you check you find products for the home appliances. This is precisely the algorithms of web search engines are responsible for not indexing or displaying websites with malicious practices in SEO, also known as black hat .

It is worth mentioning that Google receives more than 63,000 searches per second in a day. The user or buyer of today wants to have their own control in the purchase process, so having well ordered and classified search engines will make your potential customers come to your website.

To better understand this topic, you can read this post about how search engines work.

Now, if we analyze the panorama from the websites, they seek to position themselves on the first page of Google to get more traffic and increase the chances of achieving conversions. But to position themselves organically in the search engines the websites must make use of SEO techniques.


The 5 types of SEO you need to know:

Over the past two decades, SEO has evolved as Google keeps updating search algorithm. Before creating your strategy, it is important that you have an overview of the different types of SEO that exist, the objective of each one and how they complement each other to achieve an integral process and with greater possibilities of success.

  1. On-Page SEO: It consists of optimizing different parts of the website that affect the ranking in the search engines. It’s something that you have control over and you can change on your own website. Things like titles, structure of URLs, optimization of images, internal links and content are part of this type of SEO.
  2. Off-Page SEO: For many this is the most complicated to do, since it occurs outside the website and consists mainly of getting good quality links to the site. There is a score called “domain authority” that calculates the authority of your website compared to others. This varies from one to 100, with the highest scores corresponding to a greater capacity to classify. You can see the score of your website here .
  3. Technical SEO: It focuses on all the technology behind the website and the way in which crawlers, also known as web spiders, are responsible for navigating the links of your web pages in an automatic and systematic way.
  4. International/Global SEO: Help to make your services, products or contents known to a specific audience through search engines, countries and languages. This is key when you have a company with presence in different countries.
  5. Local SEO: Help promote your products and services to local customers at the exact time they are looking for you. This type of SEO uses a variety of strategies: position your site in search engines such as Google, business directories such as Foursquare, Yellow Pages, Google My Business, online review sites, among others.

HOW TO CREATE A SEO STRATEGY STEP BY STEP


You may wonder, but why do I need SEO? The answer is simple: If you have a company with a presence in the digital world you can never ignore your SEO strategy, in other words, it’s like having an iPhone without a data plan.

We already know that web ranking is an important factor for your website to be more visible and relevant , so you can have more opportunities for people to find you and turn them into customers.

It is worth mentioning that getting the best SEO results is only achieved with time and dedication. SEO means being patient, doing things well and getting good results in the long term (no instantaneousness).

Keep reading to discover how to create a successful SEO strategy.

Seo Strategy- Website Seo Audit.

An SEO audit helps you verify the current status of your website to understand what areas you should focus on first. If you do not have a website yet, you can skip this step. To do an audit you can support different SEO tools:

SEO Analyzer
offers a detailed analysis of SEO, shows you in what aspects you are failing, gives you recommendations to improve the positioning and you can also compare your website with the competition.

SEO site checkup
Another tool to analyze your website, the analysis delivered to you is divided into an overview of SEO and then the most specific recommendations according to speed, security, usability and a part about advanced SEO come.

Seomator
Another platform to track and analyze your website is Seomator, whose name is the union of the terms SEO and Automation. This tool offers you a complete SEO analysis of your site with figures, percentages and data about keywords, backlinks, SEO On page and Off page, loading speed, internal links and much more.


Seo Strategy- Analyze your competition

After a thorough analysis of your website and knowing what you are failing, the next step is to analyze your competition.

The first thing you should do is to see which companies are being relevant in the searches where you want to appear. Screaming Frog ( guide ) can help you in this task, its free version allows you to know what words the competition uses and how it is structuring the content.

Tip: To analyze how your site is facing the competition, you can turn to Moz and its free Open Site Explorer tool. On the other hand, when you analyze the competition do not start with those that are better positioned, first it is frustrating and second it ends up being expensive, so start to measure yourself with companies of your level with similar characteristics to be able to enter to compete and perceive more real results.

Seo Strategy- Conduct keyword research

Remember that beyond getting visits to your website, the goal is to attract the right people.

Because of this, the classification of keywords greatly influences how your website ranks and how people can find . By researching the demand for keywords in your market, you not only know the terms and phrases to better guide your SEO strategy, but also get more information about your customers in general.

Now I’d like to hear your take:

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